Genetic Testing Provider
Overview
A Genetic Testing Provider partnered with DigiVidBio to create a large-scale animated patient education video library supporting their program—an initiative designed to help patients better understand hereditary cancer risk, genetic testing, and test result interpretation.
The objective was to simplify highly technical healthcare information into engaging, accessible educational content that could support patient understanding across multiple care environments.
● 22 animated educational videos produced across English and Spanish
● Maintained premium production quality at ~$3,400 per video
● Leveraged AI-assisted workflows to improve animation complexity and efficiency
● Implemented as a primary patient education tool within Client’s patient portal and expanded across digital, in-person, and print-supported education channels
Target Audience
Patients
- Individuals undergoing hereditary cancer screening and genetic testing who require simplified educational guidance throughout the care journey.
Healthcare Providers / Health Systems
- Medical teams and health systems utilize the Client’s platform to educate patients in environments where in-house genetics expertise may not be available.
The Challenge
Needed a scalable solution to educate patients on genetic testing.
Engage patients
- Clear and easy to understand for non-clinical audiences
- Visually engaging enough to maintain viewer attention
Enhancing accessibility
- Accessible across multiple languages
- Consistent in style and messaging across a large content library
Optimized for growth
- Cost-effective enough to justify enterprise-scale production
- Reflect the professionalism and credibility expected of a trusted healthcare education resource
The Solution
Scalable Multilingual Animation Strategy
DigiVidBio developed a modular animation production system designed to support both immediate educational needs and future scalability for Client’s program.
Managing the project from concept through delivery, including:
Custom visual asset design and illustration
Executive level narrative positioning the company.
Custom storyboards & branded design assets
Executive level narrative positioning the company.
Motion graphics animation production
Executive level narrative positioning the company.
Professional English and Spanish voiceover production
Executive level narrative positioning the company.
Closed captioning and transcription generation
Executive level narrative positioning the company.
Delivery optimization for digital/web deployment
Executive level narrative positioning the company.
English Animated Educational Videos
Executive level narrative positioning the company.
Spanish Animated Educational Videos
Executive level narrative positioning the company.
Editable Transcript Files
Executive level narrative positioning the company.
STRATEGIC APPROACH
Built for Education Retention
- Animations were designed specifically to simplify dense medical and scientific information into digestible, patient-friendly storytelling.
Designed for Scale
- A repeatable visual framework was created to maintain consistency across all 22 deliverables while allowing efficient expansion into future content.
Optimized for Accessibility
- By producing both English and Spanish voiceover versions, Client expanded accessibility and inclusivity for broader patient populations.
Results
Primary Patient Education Resource
The final video series was integrated directly into the Client’s patient portal, where it now serves as a primary educational tool for patients navigating genetic testing and hereditary cancer risk assessment.
Positive Early Feedback
Initial feedback from Client’s customers has been positive, with healthcare partners sharing that they “love the new videos.”
Premium Quality at Scalable Cost
DigiVidBio delivered enterprise-level animation production while maintaining cost efficiency of approximately $3,400 per video.
Enhanced Production Efficiency
AI-assisted workflows increased motion design quality while streamlining production timelines and improving scalability.
Deployed across
"Our overall experience was great. DigiVidBio was responsive, flexible, and delivered a high-quality final product.”
Key Takeaways
Patient education content must balance clinical accuracy, audience accessibility, and scalable production efficiency
By combining multilingual localization, AI-assisted animation workflows, and strategic educational storytelling, DigiVidBio helped Client transform complex genetic education into a scalable patient engagement resource trusted across their care ecosystem
Need to Simplify Complex Healthcare Messaging for Your Audience?
We help life science and healthcare brands transform technical information into scalable educational content that drives understanding and engagement.
Book a strategy call