ABRAZO MEDICAL GROUP
Overview
Abrazo Medical Group, part of Tenet Healthcare, partnered with DigiVidBio to create a scalable provider content program designed to help patients and referring providers connect with healthcare professionals before their first appointment.
The partnership evolved into an ongoing content initiative supporting physician profile videos, professional photography, patient testimonial storytelling, and community awareness campaigns. The result is a repeatable system that helps Abrazo introduce new providers, strengthen patient trust, and maintain a consistent digital presence across multiple healthcare markets.
Produced more than 300 provider profile videos across multiple specialties and locations throughout Arizona.
Combined physician profile videos and professional photography into a scalable provider onboarding program.
Supported both Abrazo Medical Group and Carondelet Medical Group with ongoing content production.
Created patient testimonial content that supports public relations, community awareness, and patient trust initiatives.
Developed an efficient production model that minimizes time commitments for providers and healthcare marketing teams.
Distributed content across provider profile pages, social media, YouTube, and facility marketing materials.
Target Audience
Prospective Patients
- Patients researching providers before scheduling care
- Individuals looking for reassurance and familiarity before their first appointment.
- Healthcare consumers seeking insight into a provider's background, expertise, and approach to care.
Referring Providers
- Physicians evaluating specialists within the Abrazo network.
- Healthcare professionals seeking confidence when making referral decisions.
The Challenge
Market providers at scale,without sacrificing quality, consistency, or cost.
Patients increasingly research providers online before scheduling appointments, making provider profile pages one of the most important touchpoints in the healthcare decision-making process.
Operating at scale
- Coordinating content production across multiple specialties, locations, and provider types.
- Maintaining consistent quality standards while managing costs.
Engaging providers
- Working around busy physician schedules and limited availability.
- Encouraging provider participation in marketing initiatives.
Reaching patients
- Creating content that aligns with modern patient research and decision-making behavior.
- Supporting both ongoing provider onboarding and broader patient awareness efforts.
The Solution
A Scalable Provider Content Program
DigiVidBio developed an ongoing production model designed to support Abrazo's growing provider network while minimizing administrative burden on internal teams.
Produced more than 300 provider profile videos featuring physicians across multiple specialties.
Executive level narrative positioning the company.
Captured professional headshot photography for physicians, nurse practitioners, physician assistants, and other advanced practice providers.
Executive level narrative positioning the company.
Created patient testimonial and healthcare success story videos.
Executive level narrative positioning the company.
Delivered website-optimized provider profiles, social media assets, and marketing photography.
Executive level narrative positioning the company.
Supported production efforts across multiple healthcare facilities and geographic markets.
Executive level narrative positioning the company.
Strategic Approach
One production model. Built to scale across a network.
Patient-Centered Storytelling
Focused on
- Focused on introducing providers as people, not just credentials and specialties.
- Highlighted personality, care philosophy, and clinical expertise.
- Helped patients feel more comfortable before their first appointment.
Delivered clear, practical storytelling.
Integrated Social & Photography
Focused on
- Captured social media segments, profile videos and photography during a single production session.
- Reduced scheduling complexity for providers and administrators.
- Improved overall cost efficiency while maximizing content output.
Delivered clear, practical storytelling.
Built for Scale
Focused on
- Established repeatable workflows capable of supporting hundreds of providers.
- Maintained consistent quality across multiple specialties and locations.
- Adapted production schedules to fit the needs of busy healthcare professionals.
Delivered clear, practical storytelling.
Trust-Building Patient Stories
Focused on
- Captured authentic patient experiences and healthcare outcomes.
- Supported public relations initiatives and community outreach efforts.
- Reinforced confidence in Abrazo facilities and providers through real-world success stories.
Delivered clear, practical storytelling.
Multi-Market Support
Focused on
- Supported Abrazo Medical Group throughout the Phoenix market.
- Supported Carondelet Medical Group throughout the Tucson market.
- Maintained consistent branding and production quality across both organizations.
Delivered clear, practical storytelling.
Results
Outcomes that compound over time.
More than 300 provider profiles
- An ongoing content ecosystem supporting onboarding and provider visibility.
- A consistent digital presence across profile pages and marketing channels.
Improved provider visibility
- Profiles enhanced with professional video and photography.
- Stronger first impressions for patients and referring providers.
- Better patient discovery across digital channels.
Streamlined content creation
- Reduced demands on marketing and provider relations staff.
- Simplified scheduling and production logistics.
- A repeatable system for onboarding new providers.
Enhanced patient experience and trust
- Patients meet providers before the first appointment.
- A more approachable, personal healthcare experience.
- Greater familiarity and comfort during provider selection.
- Testimonial content supporting public relations.
- Real-world outcomes for community awareness campaigns.
Long-term strategic partnership
- A trusted relationship that has evolved over years.
- Operates as an extension of the marketing team.
- Continues to support provider visibility and patient engagement.
Use Cases
Content supports:
Key Takeaway
Effective healthcare video has to bridge two audiences.
Clinical relevance
For the operators who run the programs day to day.
Business clarity
For the investors weighing scale and readiness.
By developing a scalable provider content program, DigiVidBio helped Abrazo Medical Group create a more personal and approachable healthcare experience while simplifying content production across a large provider network. Through provider profile videos, professional photography, and patient testimonial storytelling, the partnership continues to strengthen patient trust, improve provider visibility, and support healthcare marketing initiatives across Arizona.
Help Patients Connect With Providers Before Their First Appointment
DigiVidBio helps healthcare organizations create scalable provider video, photography, and patient storytelling programs that strengthen trust, support patient acquisition, and improve provider visibility.
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