PrioritySignal™
One HCP audience. Multiple paths to growth.
Acquire new providers. Expand utilization among existing customers. Re-engage inactive providers. Precision NPI targeting helps you identify and activate opportunity at the individual provider level.
Precision today. A stronger tomorrow.
Real results across diagnostics, medtech and life sciences.
80%
Target audience reach
40%
Individual HCP engagement
100%
Provider identification rate
Three growth strategies. One precise approach.
Every provider sits somewhere on the path to growth. Meet each one there.
01
New providers
Acquire
Reach high-value HCPs who are not yet in your customer base, and drive the awareness, education and trial that turn them into new accounts.
02
Utilization
Expand
Identify and engage existing customers who are strong candidates for additional products or indications, and grow what they already use.
03
Inactive providers
Re-engage
Reconnect with lapsed or low-activity HCPs and reignite their interest with messaging that is relevant to where they are now.
The PrioritySignal™ method
From engagement to opportunity.
Four connected steps take a campaign from reaching the right providers to giving your commercial team something to act on.
Step 01
Priority Audience
Reach your target HCPs using precision NPI targeting, built around the providers who matter most to your growth.
Step 02
Provider Engagement
Drive meaningful engagement across digital and video channels, with a message matched to each play.
Step 03
Provider Intelligence
Identify which HCPs are engaging and uncover the behavioral signals behind their interest.
Step 04
Commercial Activation
Put those insights to work across marketing and sales to drive measurable results.
Provider intelligence
Engagement you can see at the provider level.
Our proven process turns digital engagement into provider-level intelligence, giving you the insights to take action and drive measurable business results.
Provider-level engagement
Identify which HCPs are engaging, down to the individual provider.
Behavioral signals
Uncover the signals that show where interest is building.
Day 90 performance checkpoint
Review results against the standard program benchmarks.
Provider engagement
Dr. A. Patel
Cardiology
Dr. R. Alvarez
Orthopedic surgery
J. Rivera, NP
Cardiology care team
Dr. M. Chen
Oncology
Dr. K. Okafor
Neurology
Day 90 checkpoint
80%
Target audience reach
40%
Individual HCP engagement
100%
Provider identification rate
Proof, not promises
Real clients. Real results.
Cross-Sell Diagnostics
>900%
ROAS
Turning awareness into adoption across a complementary test portfolio.
Read the case study
Conference Amplification
2X
Budget after a successful pilot
Driving awareness and engagement at a key industry event.
Read the case study
Expand Beyond Core Prescribers
400+
Engaged surgeons per month
Adding nurses and care team members to increase engagement and orders.
Read the case studyHow the program runs
A 6-month engagement designed for real progress.
We don't just run ads. We help you learn, optimize and grow.
Months 1-3
Launch & Learn
- Launch and stabilize delivery
- Establish a provider-level engagement baseline
- Identify behavioral signals and initial learnings
Day 90
Performance Checkpoint
80%
Target audience reach
40%
Individual HCP engagement
100%
Provider identification rate
Benchmarks reflect the standard program. They are customized for larger audiences or different investment levels.
Months 4-6
Optimize & Expand
- Apply learnings from the first 90 days
- Test messaging and creative
- Refine delivery and add tactics
- Evaluate movement further down the funnel
Maintain
Continue with the same audience and investment, with ongoing optimization.
Expand
Increase audience size or frequency, or add tactics.
Refocus
Shift investment toward the segments and messages showing the strongest commercial signals.
Turn provider insights into what's next
Let's build a smarter path to growth. Together.
Schedule a consultation to discuss your goals and get a recommendation based on your audience and objectives.
Real HCPs. Real insights. A stronger tomorrow.™
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What is NPI targeting?
Every licensed healthcare provider in the US has a National Provider Identifier, a unique 10-digit number registered with CMS. NPI targeting matches your media to those verified identifiers, so your campaign reaches named providers by specialty, credential and location, instead of a modeled audience that only approximates them.
Who can you target?
Physicians, surgeons, nurse practitioners, physician assistants, nurses and other care team members. We build the audience from NPI, specialty, practice setting and geography, then include or exclude your current customers, prospects and lapsed accounts depending on whether the goal is to acquire, expand or re-engage.
What channels do you use?
Programmatic display and video, connected TV, paid social and geofencing, planned and optimized as one program. Video plays a central role, because it gives clinicians the depth they need to evaluate a product. The exact mix is set by your audience and objectives.
How do you measure engagement?
At the individual provider level. We report which NPIs were reached and which engaged, across views, completions, clicks and site visits, then tier providers by the strength of their engagement. The Day 90 checkpoint reviews reach, individual HCP engagement and provider identification against the program benchmarks.
How long is the initial campaign?
Six months. Months 1 to 3 launch the program and establish a provider-level baseline, a Day 90 performance checkpoint reviews results against benchmarks, and months 4 to 6 apply what we learned. After that, flights become more flexible, based on demonstrated engagement, ROI and your goals.
Can you connect this to our CRM or sales data?
Yes. Provider-level results are delivered as CRM-ready exports keyed by NPI, so your team can load them into the CRM it already uses. With your customer or sales data, we can also separate new, existing and inactive providers, which is what makes the acquire, expand and re-engage plays possible.