Conference Marketing
Maximizing Conference ROI
Find out how to maximize your conference ROI with our proven digital advertising and video strategies.
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Conference Marketing
Pre to Post Conference Marketing
Increase your event's impact with our suite of services, including pre-conference video ads, KOL/SME testimonials, product theater/workshop recordings, and animated poster presentations. We ensure your message resonates long after the event concludes.
- Pre Conference Video Ads
- Capture KOL/SME testimonials
- Record Product Theaters/Workshops
- Animated Poster Presentations
Booth Attendance
Increase Booth Attendance and Booked Meetings
- Eye-Catching Booth Loop Videos
- Event Landing Pages
- Geofencing Conferences
Services
Product Theater Video
- 60-minute Product Theaters/Workshops
- 15-20 minute Product Theater Segments
- Live Stream Options
Booth Loop Video
- 120-second animated video loop
- Incorporate charts & statistics
- Animated text
- Video footage
- Optional event landing page
Capture Testimonial Videos During the Conference
- 2-3 Minute KOL/SME Testimonial Videos
- 30 to 60-second KOL/SME Testimonial Videos
- Formal or Trade Show Floor Interviews
Conference Digital Marketing
- Geo-fencing Conference
- 30 Days Re-targeting
Conference Geofencing
Target HCP’s and Surgeons Attending Conferences
Conference marketing can quickly become very costly, and measuring its success is often challenging. However, there is a powerful digital strategy that helps you reach and engage your HCP or Surgeon audience attending specific conferences: Conference Geofencing.
How It Works
Create Virtual Zone
Geofencing leverages precise latitude and longitude coordinates to create a virtual “fence” around specific conference venues, such as convention centers and hotels.
Capture Mobile ID
When an attendee enters this virtual zone with their mobile device, their mobile ID is captured in accordance with GPS, GPC, and privacy preferences.
Deliver Targeted Ads
Geofencing continues for 30 days after the event, delivering cross-device ads to all attendee devices, not just the one that crossed the virtual fence.
Benefits of Conference Geofencing
Actionable Insights
Track and analyze results using Physician Level Data (PLD), turning your digital strategy into actionable lead generation.
Drive Booth Traffic
Engage attendees during the conference to boost booth visits and interaction.
Ongoing Engagement
Continue delivering your message for up to 30 days after the conference, keeping your brand top of mind.
Make your next conference measurable
Pre-conference video ads, on-site capture, and 30 days of geofenced retargeting, delivered as one connected campaign.
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Whether you have a clear brief or just a challenge worth solving, we're ready to dig in. Send us a note and we'll get back to you within one business day.