Patient Marketing
Patient Marketing
Digital Marketing & Advertising to Reach Patients Based on Specific Conditions
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Reaching patients while staying HIPAA compliant can be complex, but you don't have to do it alone. Now you have a partner who understands how to safely and effectively navigate patient targeting.
By combining multiple data sources, including tokenized claims data (100% HIPAA compliant), self-reported patient insights, and contextual engagement data from online behavior, we enable precise targeting by condition. This multi-layered approach ensures you're connecting with the right patient audience, at the right time, in a fully compliant and meaningful way.
Why You Can Trust This Type of Patient Outreach vs. Social Media Targeting
Social media relies on broad interest categories or behaviors that may or may not reflect a person's true condition. In contrast:
Built for Healthcare. Backed by HIPAA.
- All patient data is de-identified, tokenized, and handled in a way that is 100% HIPAA-compliant
- No sensitive data is ever exposed or sold
- Every outreach begins with intent + consent, not inference or lookalikes
Precise Targeting by Verified Medical Criteria
- This approach uses verified claims data, self-reported opt-in responses, and health-related site behavior
- Patients are identified based on actual diagnosis codes (e.g., ICD-10) or specific survey participation
- You're reaching people with relevance, not assumptions
How Our Patient Targeting Works
A multi-layered audience building model ensures maximum precision and full HIPAA compliance.
Our approach combines these key components.
Patient Audience Targeting
- Claims data
- All PII is stripped away and tokenized, making this data 100% HIPAA compliant
Patient Opt-In Audience
- 1:1 self-reported data via content network, double opt-in
- Meticulously maintained patient network with opt-ins, unbranded sites, surveys, and more
Contextual and Keyword Targeting
- Build an audience made up of patients based on the content they read online.
- Target them based on specific URL visitation (WebMD, Healthline, etc.)
Let’s Build Your Patient Strategy
Tell us which patient condition you'd like to reach, and we'll research the audience size and create a tailored marketing plan, no commitment required.
Managed Services
Full support throughout each campaign
If you're new to using data for better patient digital marketing outcomes, don't worry. We offer full support throughout each campaign, so you'll gain clear insights into performance and always know your next steps for success.
Do you have any questions?
Tell us about your patient audience and we'll walk you through the approach.
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Your story
starts here
Whether you have a clear brief or just a challenge worth solving, we're ready to dig in. Send us a note and we'll get back to you within one business day.