HCP Recruitment

Healthcare Recruitment Marketing

A scalable passive-candidate acquisition channel for hard-to-fill HCP roles, built for hospital systems, HCP recruiters, and healthcare marketing teams. Reach highly targeted physicians and specialized HCPs with customized digital campaigns that expand beyond traditional recruiting channels.

Start with a focused pilot and scale based on response.

Book a Pilot Campaign Review

Why it works

Hard-to-fill clinical roles are not filled by waiting for applicants.

Most difficult clinical roles are not filled by waiting for active applicants. NPI-targeted digital campaigns help hospital systems reach passive HCP candidates at scale, which matters most when you are leaning on recruiters, high incentive packages, prolonged locums coverage, rural outreach, or repeated hiring within the same specialty.

Today our recruitment campaigns are especially aligned to HCP and specialized provider hiring, with the ability to expand into broader healthcare recruitment needs over time.

How it works

Four steps from target list to recruiter follow-up.

Build the audience

We build an audience from the NPI numbers tied to the roles you need to fill, with ICD, procedure, and billing code overlays added when appropriate.

Serve ads one to one

Ads are served on a one-to-one basis across devices as those HCPs visit the websites they already use every day.

Report and follow up

Engagement is reported back to your team so recruiters can follow up with the candidates showing interest.

Retarget interested candidates

Once an HCP clicks on a recruitment ad, we can retarget them with follow-up ads, including video, designed to move them further down the candidate funnel

Best-fit use cases

Where this approach fits best.

This approach is a strong fit for health systems that:

Have multiple openings in a single specialty.
Need to recruit in rural or difficult markets.
Are hiring highly specialized HCPs in shortage areas.
Are leaning on recruiters, incentive packages, or locums while roles remain open.

Start with a pilot

Test, learn, then scale.

Start with a focused pilot and scale based on response, so your team can see which specialties, geographies, and messages drive passive HCP engagement before expanding investment.

Early campaigns in adjacent healthcare markets have shown that NPI-targeted digital advertising can begin generating engagement quickly, which makes it a practical channel to test and refine rather than a long wait-and-see tactic.

Start with a focused pilot and scale based on response

NPI-targeted campaigns give your team a more scalable way to build awareness, generate engagement, and support recruiter follow-up for hard-to-fill HCP roles, with room to extend into other critical healthcare positions over time