Blog

Every article, in one place. Perspective on healthcare marketing, production craft, and the technology reshaping the industry.

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Marketing
All

Production Lab: Stakeholder Management for HCP Marketers: A Real-World Case Study

Jason Fair
April 13, 2026
Marketing
All

Marketing Genome: Animation in Healthcare Marketing: Right Tool, Right Time

Jason Fair
April 8, 2026
Marketing
All

The First-Year Reality Check: Content Metrics & Milestones

Jason Fair
March 17, 2026
Marketing
All

Case Studies & Testimonials: Tips for Better Testimonials & Common Mistakes to Avoid

Jason Fair
March 11, 2026
Marketing
All

Marketing Genome: AI Overview: What HCP Marketers Need to Know?

Jason Fair
February 17, 2026
Marketing
All

Production Lab: On the Ground at AACR: How We Create Conference Video Content

Jason Fair
February 10, 2026
Marketing
All

Marketing Genome: The Truth About Video Budgets: Where Value Really Comes From

Jason Fair
January 26, 2026
Marketing
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Video marketing that works in healthcare

Jason Fair
January 20, 2026
Marketing
All

HCP Targeting Through Data vs. Location

Jason Fair
November 10, 2025
Marketing
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Empowering Patients with Targeted Digital Education

Jason Fair
October 27, 2025
Marketing
All

How to Enhance Your KOL Strategy with Video Content

Jason Fair
September 30, 2025
Marketing
All

Turning Conference Foot Traffic into Physician-Level Data

Jason Fair
September 11, 2025